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A southern lifestyle brand that was born in the South. From Blessin' Your Heart to Waitin' a Cotton Pickin' Minute, Southernology® takes you back to the Front Porch of your childhood home. No matter where you may call home, all roads lead you back to the South. Our goal at Southernology® is for you to have a shirt that feels like home. From the heart of the South to the West Coast, Southernology® is for those who love the South and the many sayings that capture it.